200 Years of Refined Craftmanship Inherited by A•TRUE
A•TRUE is the True brand representing both True Value and True Beauty from "a cup of the finest black tea".
The 'Compagnie Coloniale' brand is the First and Oldest premium black tea brand in France. Delivering a precious value as well as the raw natural power of the finest black tea due with its unique and perspicacious craftsmanship, it was selected from some of the highest quality tea leaves.
A•TRUE presents "True Personal Care", with its unique textures and outstanding benefits, all of which were formulated with various prescribed blends, proven to be very valuable for the past 200 years in France.
Here at A•TRUE, we wish to revive the Premium Beauty of the 17th Century European Royal Courts. We aim to bring our customers back to a time of lavish lifestyles and exquisite teas and to have them transported back in time via a single sip.