Who We Are Universal Nutrition has been providing cutting edge and staple nutritional supplements to bodybuilders and hard training athletes the world over since 1977. As time passes, certain ideals never go out of style. Honesty. Integrity. Respect. These are the values we uphold and are the bedrock upon which we built our business. What It Is Universal's Creatine Powder provides the purest, most readily absorbed creatine formula available. Creatine serves as a high-energy bond in muscle and nerve tissues for the maintenance of ATP levels during muscular contraction. Studies report that the increase of creatine levels will help delay the onset of fatigue, increase energy metabolism in the cells, and enhance the body's overall training capability. How We Back It Up What is on the label is in the bottle and what is in the bottle will help you reach your goals.